the brand
oppofrst
Created by those that understand the brutal reality of what it means to rely on the person next to you.
origin story
mission
Originally setup as a group chat ("OPPO FIRST") for us to keep an eye on one of the lads suffering with mental health issues following an attempted suicide in 2023, the brand only really started to take shape in 2025.
Collectively we wanted to have something that represented our reality, looking after the person next to you; All the big names produced decent kit, but it's not quite what we were after. A few others out there seem to try to prove they’ve done bits. We didn’t want that either.
To us, the reality is, those that have, don’t need to say. We wanted to be different, we wanted to 'back' anyone serving in the UK Armed Forces. Removing the ego.
THE BRAND
summary
Today the brand resonates with individuals across all aspects of life, from the Police Armed Response Teams, UK Special Forces, Military Close Protection & Civilian Professionals alike. Now, a large part of our work is helping small units & organisations create their own kit.
We are about acknowledging a shared sacrifice, it’s not about doing it for the recognition, but doing it for those that can’t.
We are for those with nothing to prove.